Ingrid Greaves Coaching
Website and brand voice for an executive life-coaching practice — premium, restrained, and written to sound like one person
Context
Coaching is a trust purchase. The brand had to earn it quietly.
A coaching practice lives or dies on how its founder comes across before the first conversation. The project paired a considered one-page site with a defined brand voice — premium and restrained, no aphorisms, no hype — so every future piece of copy sounds like Ingrid rather than like marketing.
The scope
- Site design and build — calm, editorial, built around the coaching offer
- Brand voice guide governing tone across the site and all future communication
- Deployed on modern hosting with booking and enquiry routes established
Credits
Harry Jones — Founder & Creative Director
Next project
The Hatchery→