The Hatchery — Middle Aston Ltd

Independent creative studio in the Cotswolds & Oxfordshire — brand identity, digital platforms and brand environments for high-performing founders and premium brands.

Make the brand match the ambition.

Founder-led, no handovers · Cotswolds & Oxfordshire · We reply within one working day.

Backed ventures are judged against the investment behind them. We build brands that hold up.

Brands that hold together everywhere — identity, digital, and the rooms where business actually happens.

Sound familiar?

We've secured the site and the backing. Now it has to become a brand.

The Hatchery went to market as a brand before a single building was finished — selling tenancies against it from day one.

See The Hatchery

Doors open in a few months. The brand has to be right first time.

BEAT Fitness Co opened with identity, website and launch materials already working as one.

See the BEAT launch

The product is premium. The brand isn't charging like it.

Yes Chef! relaunched with an identity built to command its price — over a million products sold within days.

See the Yes Chef! rebrand

We're unveiling this in front of the people who matter most.

ClearCorrect's UK relaunch ran from stage set to delegate badge — one identity across every touchpoint in the room.

See the ClearCorrect event

Featured work

All projects

1M+

Products sold within days of the Yes Chef! brand relaunch.

2 yrs

Embedded as Cox Automotive's UK creative partner — events, exhibitions and internal brand.

Full launch

ClearCorrect's UK rebrand delivered end-to-end — from stage set to delegate badge.

Selected clients & brands

  • The Hatchery
  • Cox Automotive
  • ClearCorrect
  • Straumann Group
  • Yes Chef!
  • Henley Bridge
  • BEAT Fitness Co
  • EP Gym Co
  • Middle Aston

Index

What we do

Brand Identity

Strategy, naming, visual language and guidelines — identity systems built to hold together everywhere they show up.

  • Brand Strategy & Positioning
  • Logo & Identity System
  • Visual Language
  • Messaging Framework
  • Brand Guidelines
See brand identity projects →

Digital Platforms

Websites and digital touchpoints designed around how a business actually sells — structure first, decoration second.

  • Website Design & Build
  • UX & Information Architecture
  • Content Strategy
  • SEO & GEO Foundations
  • Marketing Funnels
See digital platforms projects →

Brand Environments

Exhibition stands, stage sets, signage and spatial identity — the rooms where a brand is actually experienced.

  • Exhibition Stand Design
  • Environmental Graphics
  • Signage Systems
  • Event Brand Identity
  • Spatial Experience Planning
See brand environments projects →

Working with us

No pitch theatre. A conversation, a clear proposal, and the work.

  1. 01

    A short conversation

    Tell us what you're building — fifteen minutes, no deck required. We reply within one working day.

  2. 02

    A clear proposal

    Scope, schedule and a number. Within days, not weeks — so you can decide quickly.

  3. 03

    Straight to the work

    The person you spoke to is the person who designs it. No account managers, no handovers.